Getting your site listed on Google is one thing, getting it to appear high in the search rankings is completely another. Achieving this is probably the major goal of anyone involved in trying to promote an application on the world wide web. The first and foremost rule you need to understand is that whilst there are lots of guidelines and common-sense rules, this is not a hard science and anyone who trys to sell you their SEO services claiming that they can guarantee you will in the top 10 results on Google in a fortnight are generally not to be trusted. Consider the fact that Google tweaked its software over 400 times in 2007 should give you an indication that the Google index is a moving target.
What we have set out to achieve here is to explain some of the concepts of SEO in relation to Google and make you aware of some of the important methods and tools at your disposal to give you site a good chance at getting listed and ranked.